Salesforce and Pardot have a symbiotic relationship that can’t be beat when it comes to B2B marketing automation. At Kicksaw, I often find myself talking to a potential client about their sales operations and find that the conversation will naturally venture into the marketing operations territory. After all, the Marketing department's goal is to send the Sales team as many highly qualified leads as possible.
Good email marketing hinges on sender reputation. If you have a good sender reputation, your emails will be delivered at a higher rate (to the recipient’s inbox), you’ll experience higher open rates, and your click-through rates will be higher too.
