On average, contacts change jobs every 12-18 months, and cleaning this data is tedious and time-consuming. We’ve seen many instances of Salesforce where 50-70% of the contact data in the CRM is flat-out wrong. We’ve also seen companies with millions of records in their CRM, but with no idea which ones are the good records and which are the ones they can purge. This creates drag on an organization, because users who don’t trust a perpetually messy system are unlikely to use the CRM to its full potential. In short, it's a nightmare. So, what are your options?
