Pardot

Quick Tips for Setting up the Optimal Pardot and Salesforce Integration

Salesforce and Pardot have a symbiotic relationship that can’t be beat when it comes to B2B marketing automation. At Kicksaw, I often find myself talking to a potential client about their sales operations and find that the conversation will naturally venture into the marketing operations territory. After all, the Marketing department's goal is to send the Sales team as many highly qualified leads as possible. And while Salesforce has put together documentation on how to implement Pardot with Salesforce, Kicksaw has a highly skilled Marketing Ops team that has executed more than a hundred implementations, and along the way, we've picked up some valuable tips and made note of some important “gotchas” that are often overlooked during the implementation process. 
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Six Methods for Managing Email Permission & Deliverability

Good email marketing hinges on sender reputation. If you have a good sender reputation, your emails will be delivered at a higher rate (to the recipient’s inbox), you’ll experience higher open rates, and your click-through rates will be higher too.
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