One of the biggest challenges when testing is covering code that interacts with an external service. This is where the domain of unit tests ends and that of integration tests begins, but the latter is multitudes more complicated than the former. Once it’s time to test anything that makes a network call, the bar is raised.

Speed-to-contact is a key metric companies use to track inbound leads. If your organization has a high volume of inbounds, you need a way to route leads among your available reps in order to reduce the lag time between submitting a contact form and the prospect being touched.

Good email marketing hinges on sender reputation. If you have a good sender reputation, your emails will be delivered at a higher rate (to the recipient’s inbox), you’ll experience higher open rates, and your click-through rates will be higher too.