Tried and true methods are worth paying attention to. It’s often more effective to take a successful company playbook and replicate it, rather than try to reinvent the wheel. It’s practical, it usually works, and no one will fault you for applying an already “winning” formula. But sometimes, convention no longer serves. Or, even worse — convention masks a systemic problem (did you know that 50% of traditional CRM implementations fail?). In those cases, it’s time to try something new. Learn more in this five-minute read.