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The Care and Feeding of Your Salesforce Org
So you have a Salesforce org! Congrats! Leveraging Salesforce is going to allow you and your company to do great things. Maybe it’s a brand new org bursting with potential, or maybe it’s an org that has been around for a while, and either hasn’t had a dedicated administrator or has seen several people with admin rights come and go. Either way, this Salesforce org needs some dedicated love and attention if it’s going to thrive.
How To Be A Good Salesforce Partner’s Partner
Finding the right Salesforce partner for your business is important, of course, but it’s also important to know how to be an ideal partner’s partner. Being a good partner’s partner will go a long way toward helping you get the most out of your engagement with the Salesforce partner.
Why Salesforce Consultants and Managers Burn Out
The issue of agency vs. full-time hires naturally leads into a discussion of the prevalence of burnout in the Salesforce consulting industry. Upon interviewing over 1000 people from either in-house roles or Salesforce consultancies, the topic of burnout seemed to be a constant. People either love their job or once did, but are coming up against unrealistic targets or expectations. This has only heightened in the pandemic as pipelines for agencies have dried up or (tech) companies revenues are slowing down.
Understanding Contact Counts in Salesforce Marketing Cloud
One of the things we hear from clients again and again is "Why am I over my contact limit in Salesforce Marketing Cloud (SFMC)?" The answer isn't as straightforward as you might think! Knowing what counts and what doesn’t count towards your contact limit can make the difference and help your organization avoid overage fees, disruptions to service, and keep your SFMC instance free of technical debt.